We worked with the team at Bramble Partners to create a brand identity that sets them apart—one that feels human and thoughtful.

At the heart of the concept was the image of a scientist or entomologist, obsessively studying nature—breaking it down into patterns, formulas, and structures to better understand its complexity. This sense of curiosity and precision shaped the visual approach. To reflect Bramble Partners’ mission of accelerating the transition to a better food system, we combined AI-generated imagery with hand-drawn pencil sketches. The contrast between technology and craft gives the brand a distinctive, tactile feel.